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Hudson Myers
Hudson Myers

Marketing Analytics Strategic Models And Metrics


Marketing Analytics: Strategic Models and Metricsgives marketing students and professionals a practical, structured, andcomprehensive guide to marketing analytics. The book covers a varietyof different strategic models and metrics to aid marketers inquantifying and monitoring their marketing efforts, as well aspredicting their results. With the additional insight, marketers canmake better decisions and maximize the effectiveness of their marketingbudget.




Marketing Analytics Strategic Models And Metrics