Hello beautiful, I’m Monique Smith—also known as Moe.
I’m the founder of GOAL Model Makeover and GOAL Model School of Makeup—a faith-rooted beauty brand built to empower, educate, and elevate women from the inside out.

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I’ve been in the beauty industry for over 14 years, and I carry a background in mental health that deeply influences the way I serve. I’m a celebrity and published makeup artist, but more than that, I’m a woman on a mission to help others see themselves the way God sees them—confident, radiant, and purpose-filled.

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I launched GOAL Model Makeover in 2019 with a vision to pour back into women who give so much to others. Through makeup and transformation, I create space for women to feel seen, celebrated, and spiritually refreshed.

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In 2024, I opened GOAL Model School of Makeup because I didn’t see enough women like me being represented—or respected—in the beauty industry. I built the space I once needed: one where faith, creativity, business, and sisterhood collide. A place where women are trained professionally and reminded of their divine identity.

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Makeup is my ministry—and every face I touch is an opportunity to affirm beauty, identity, and purpose. Because the truth is: how God made you is already beautiful. I just enhance it with color.

Whether you’re booking your next glam or stepping into your own beauty career, I’d love to serve you.

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Let’s glow with God, together.
Book your appointment or learn more about our MUA programs at GOAL Model Makeover.