COMING SOON
Beauty for Your Mind, Body & Spirit
GOAL MODEL Beauty & Emotional Wellness Collection™
Because sometimes the smallest acts of self-care help us find our way back to ourselves.
At GOAL MODEL, we believe beauty is more than what you see in the mirror. It's how you care for your mind, nurture your body, encourage your spirit, and remember your worth.
The GOAL MODEL Beauty & Emotional Wellness Collection was created from a deeply personal journey of faith, healing, self-discovery, and restoration.
This isn't simply a collection of beauty products. It's a collection of intentional tools inspired by real-life experiences — moments when a daily beauty routine, a comforting scent, time with God, meaningful relationships, movement, or restorative rest made a difference.
Our desire is to help women create simple, intentional beauty and wellness routines that offer moments of peace, confidence, encouragement, and self-care, no matter what season of life they're navigating.
Beauty. Wellness. Faith. Community. Restoration.
Reflect. Release. Renew. Become.
The Heart Behind the Collection
A Personal Message From Our Founder
I also learned that we were never meant to navigate life's difficult seasons alone.
Community became an essential part of my wellness journey. I intentionally surrounded myself with people who genuinely cared about me — people who would check on me, speak words of encouragement, pray with me, and sometimes simply listen when I needed someone to hear my heart.
Those relationships reminded me that support doesn't always come through having the right words or knowing exactly what to do. Sometimes healing begins when someone makes you feel seen, heard, valued, and loved.
I also learned the importance of caring for my physical body. Movement, intentional nighttime skincare, a consistent bedtime routine, and the comfort of a weighted blanket helped me prioritize meaningful rest and rediscover the value of caring for myself.
And sometimes, the smallest things made a difference within seconds — a familiar scent, a comforting texture, an encouraging word, a scripture, or a moment of stillness could help me feel grounded again.
That's why this collection isn't random. It's personal.
Every category represents something that has supported me in real moments of need. These are tools, products, and practices I have personally found helpful, thoughtfully brought together so other women can discover what supports their own well-being.
There was a time in my life when beauty became so much more than makeup.
After experiencing postpartum depression, I discovered that creating and consistently engaging in a daily beauty routine helped me reconnect with myself. Something as simple as taking time to care for my appearance gave me a sense of normalcy, confidence, and personal worth during a difficult season.
Later, while navigating depression following a divorce, I found comfort in the scents of lavender and lilac. Even the beautiful purple hues of those flowers brought me a sense of calm. Those small moments of comfort reminded me that peace could still be found, even in the middle of pain.
My faith became an anchor for my mind, emotions, and spirit. God's Word encouraged me when I felt discouraged, strengthened me when I felt weak, and reminded me of who I was when life's circumstances made me question my worth.
The Story Behind Softly Held™
One of the most meaningful parts of this collection is Softly Held™.
Its inspiration came during a deeply personal encounter with God through John chapter 14.
In a moment when I felt alone, insignificant, and in need of reassurance, God met me through His Word.
As I read the words of Jesus in John 14, I was reminded of His promise of peace, His abiding presence, and the comfort of knowing that we are never abandoned.
Jesus' words in John 14:18 became especially meaningful:
"I will not leave you as orphans; I will come to you." — John 14:18 (NIV)
In that moment, I felt as though the Lord had wrapped me in His arms. His Word reassured me that He was real, present, and intimately aware of what I was experiencing.
I wasn't forgotten. I wasn't insignificant. And I wasn't alone.
That moment became the heart of Softly Held™.
A reminder that even when life feels heavy, uncertain, or lonely, you are seen, you are loved, and you are never beyond the reach of God's presence.
Softly Held™ represents the comfort of being held by God's promises, the peace found in His presence, and the gentle reminder that you don't have to carry everything alone.
Created for Every Season of Womanhood
This collection is GOAL MODEL's way of reaching out to women in every season of life.
It's for the woman who is thriving and wants to maintain her peace, confidence, and wellness.
It's for the woman navigating a transition — whether she's experiencing motherhood, grief, divorce, illness, uncertainty, or a new beginning.
It's for the healthcare professional who spends her days caring for everyone else and needs a moment to care for herself.
It's for women receiving treatment in hospitals and cancer treatment centers, women finding stability in shelters and group homes, and women rebuilding their lives one day at a time.
It's for the woman who simply needs to be reminded that she matters, too.
Through our journals, faith-based encouragement, skincare, comforting fragrances, beauty products, and rest essentials, we hope to make intentional self-care more accessible, meaningful, and encouraging.
We know that beauty products alone cannot heal every emotional wound or replace professional mental health care. But we also believe that small, consistent acts of self-care, meaningful relationships, and supportive communities can provide comfort and encouragement alongside the care and resources women need.
Beyond the Products: The Power of Community
Because Wellness Is Better When We Don't Walk Alone
At GOAL MODEL, we believe women need more than products. We need connection. We need encouragement. We need community.
Throughout the year, GOAL MODEL already creates opportunities for women to come together through beauty-centered gatherings, classes, and community events.
These gatherings offer women opportunities to connect, share their stories, celebrate one another, build confidence, and pour into each other through encouragement and genuine support.
We believe there is something powerful about being surrounded by women who remind you of your strength, recognize your beauty, and encourage you to keep becoming.
Coming in 2027: GOAL MODEL Beauty & Wellness Experiences
In 2027, we're expanding that mission with the launch of our GOAL MODEL Beauty & Wellness Experiences.
These intentional gatherings will bring women together to explore the connection between beauty, emotional wellness, faith, self-care, and community.
Through meaningful conversations, guided beauty routines, personal reflection, wellness activities, and opportunities to build supportive relationships, we want to create welcoming spaces where women can feel seen, heard, encouraged, and connected.
Whether you're celebrating a beautiful season of life or navigating a difficult transition, you deserve a community that reminds you that you are not alone.
Come for the beauty. Discover the wellness. Stay for the community.
More Than Products. A Reminder of Your Worth.
Our mission is simple:
To use beauty as a doorway into emotional wellness — helping women care for their minds, bodies, and spirits through intentional beauty routines, faith-inspired encouragement, meaningful community, and everyday self-care.
Whether you're celebrating life or finding your way through a difficult season, there's a place for you here.
You deserve moments of peace.
You deserve meaningful rest.
You deserve relationships that nurture and encourage you.
You deserve to feel beautiful, valued, and cared for.
And you deserve to remember that your story is still unfolding.
You are a masterpiece in motion.
Confident. Captivating. Called.
With love and purpose,
Monique Smith
Founder & CEO, GOAL MODEL Makeover
Interested in the GOAL Model Beauty & Emotional Wellness Products, Tools, or Experiences? Let’s Work Together
Get in touch so we can start working together.
