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Our Services
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Your reflection is a reminder of who you were created to be -Bold, Beautiful, Unstoppable.
What We Do
At GOAL MODEL this isn't about makeup and clothes- it's about teaching you to believe in yourself before the world catches up. -Inspired by Believe Bigger
We believe beauty is more than makeup and clothes—it’s a reflection of the masterpiece God created you to be. “For we are God’s masterpiece, created in Christ Jesus to do good works” (Ephesians 2:10). Our mission is to enhance your God-given beauty, helping you walk in confidence, purpose, and excellence.
Whether you’re preparing for your wedding day, a branding shoot, or a special event, or refining your artistry as a professional makeup artist, we offer a luxury beauty experience rooted in faith, excellence, and transformation. From flawless, high-end makeup applications to elite MUA training, precision brow sculpting, and luxury brush care services, every detail is designed to elevate your beauty while honoring the masterpiece you already are. At GOAL Model Makeover, we don’t just enhance faces—we empower women to see themselves as God sees them: radiant, strong, and beautifully created for a purpose. Book your luxury beauty experience today and step into the confidence of God’s masterpiece.
Meet The FOUNDER / Lead MUA
Hi Beautiful — I’m Monique Smith, Founder & CEO of GOAL Model Makeover and the GOAL Model School of Makeup.
For over 14 years, I’ve had the privilege of helping women transform not just their faces — but how they see themselves. As a professional, celebrity, and published makeup artist based in St. Louis, I’ve learned that the most powerful makeover doesn’t start with a brush… it starts with belief.
At GOAL Model, we don’t just do makeup — we create masterpieces in motion. We specialize in helping women rediscover their confidence, amplify their beauty, and step fully into who God created them to be.
I’m also fiercely passionate about teaching and mentoring aspiring beauty professionals. Through my GOAL Model School of Makeup, I equip new artists with the skills, mindset, and business tools to turn their talent into a thriving career — because beauty is an industry, but it’s also a ministry.
My mission is simple yet powerful:
To empower every woman who walks through our doors to see herself clearly, walk boldly in her purpose, and never shrink her light.
Because when a woman knows who she is, there’s nothing she can’t achieve — and at GOAL Model, we’re here to remind you that you were made for more.